Thursday, 18 March 2010

Wii Games Need Correct Marketing To Flourish On The Wii

Head of Nintendo of America, Reggie Fils-Aime has said that third-party companies and publishers can find success with Wii releases if they commit to long-term market of their wares:
“I think the one difference in our consumer base vs the competition’s platforms is that our consumers don't rush out to the store the day a title comes out."

“The sales curve, whether it's our titles or third-party titles, tends to be over a much longer time period. What that means from a publisher's standpoint is that you have to be prepared to support a title over a longer-time period."

“You look at when publishers have done this with everything from Rock Band, Guitar Hero to EA Sports Active, and the sales are there. The sales don't tend to be there if a publisher takes an approach of let me try to do a big launch and then move onto something else; that experience has not been positive."
It certainly sounds like the impetus is being placed on the companies themselves to support the continued promotion of their games post-launch and keeping them in the minds of gamers for the long term. Still, maybe that could be done easier if Nintendo and the publishers worked together on the long term marketing aspect? Just a thought.

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