Monday, 22 March 2010

Wada Comments On Successful Marketing Strategy Of Final Fantasy

Square Enix boss, Yoichi Wada has commented on the marketing strategies behind the Final Fantasy franchise, and how each game is marketed differently to the other contributing to the success:
“The strategy differs with each game. This version of the game is the first one for this new generation of consoles. Our audience includes people who are just getting this new console now."

“We are targeting right in the middle of those gamers, which includes people who bought the consoles early and those who are just getting one now. Final Fantasy XIII is purposely going as mainstream as we can."

“Of all the games we have made, we put the most human resources into this one.”
To date, the franchise has sold a whopping 96 million units worldwide.

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