"One thing that you hear [Valve] talk a lot about is entertainment as a service. It's an attitude that says 'what have I done for my customers today?'"To be absolutely fair, Steam is some kind of DRM, though it does include many more advantages for players… as well from not having to be online to play.
"It informs all the decisions we make, and once you get into that mindset it helps you avoid things like some of the Digital Rights Management problems that actually make your entertainment products worth less by wrapping those negatives around them."
The DRM has been criticised by both developers and gamers stating it as a “disservice” to those that will buy the game.
Will Ubisoft rethink the DRM strategy?