Wednesday, 10 March 2010

Sony Will Give PlayStation Arc An Aggressive Marketing Push

Sony's head of communications at SCEA, Patrick Seybold, has revealed the firm will give its motion controller peripheral an aggressive marketing campaign when it's ready to promote:
“While I won’t comment on rumours of pricing for our product or anyone else’s [referring to Pachter's $50 Natal remark], the PlayStation Motion Controller is revolutionary and a step ahead of anything currently on the market."

“Its fast, precise and incredibly accurate. Our heritage at PlayStation is great games for all tastes, ages and genres and our motion control product will be executed, marketed and promoted in the same capacity with an aggressive approach.”

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