Thursday, 18 March 2010

Sega Won't Get With The Motion Unless It's Popular

The boss of Sega Europe and North America, Mike Hayes has said that they will only get behind and support the PS3 and Xbox 360 motion control devices if sales figures show that they sell well upon release. He went on further to say:
“If you look at how many Xbox 360s or PS3s there in Europe – let's say 12m of each. If they get an attached rated of 12.5 per cent with these motion devices, that's 2.5m consumers for us to go after. If 10 per cent of those buy our games, that's 250k."

"How much money can you realistically spend on development for that audience?"

“But Microsoft and Sony are talking very big numbers. If they can achieve that, it will make these devices very viable. Could sales of Natal hit 50 per cent of those current installed base? We think the price point will be very attractive. 360 has a long way to go with a lot more hardware.”
This is fair enough as people such as Mr. Hayes need to look at this from a business and profit perspective but if the Wii is any measure of getting just about anyone to give a game a go I’d bet that they will sell in high numbers when both are released later this year.

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