“It’s important that our old IP that is respected, [and] we need to deliver a good product. And in some instances we have done that – look back at when we re-did Sega Rally. It scored well and was moderately successful commercially. But then with other great franchises like Golden Axe we didn’t produce a great game at all.
“Going forward, if we’re going to look at any existing IP to bring out the locker, we have to make sure we get the quality to a level we now expect. I’m not saying which IP it would be – a Streets Of Rage, a Crazy Taxi, whatever. What we have to do now is build something that is 85 per cent plus [rated]."
“We can’t just get away with PR.”
Thursday, 18 March 2010
Sega has more or less finally realised a lot of its classic IP has been butchered on new consoles. Sega West’s Mike Hayes admitted the company has let a few of its classics (Sonic, Golden Axe, Sega Rally) arrive on new consoles in a complete mess and consequently, fucked the publisher's reputation: