These figures come from PC Gaming Alliance (PCGA) who also found that sales of boxed games now account for less than 20% of overall revenues as most are buying their games digitally.
What’s more, the report noted that subscription games have been suffering with the prevalence of free-to-play games on market and social networking sites such as Facebook. Randy Stude, PCGA president and Intel director commented:
"The most notable trend in recent years has been the movement to digital distribution and payment for subscriptions, and the growing popularity with consumers of online games as a service."
"In 2009 we saw North America and Europe experience a rapid uptake in purchasing virtual items. This model is what drove growth in Asia and we think it is just starting to come to Western markets."