"Amazon.com is developing an exciting new customer experience in video games."Another called for:
"An experienced senior software engineer to lead the design and construction of next generation, breakthrough online video game and software distribution technology."Lazard Capital Markets analyst Colin Sebastian believes the company will be creating a gaming client much like Steam:
"As in other segments of digital media, we expect Amazon to pursue new opportunities as an aggregator of online games, similar to Steam, BigPoint [browser] and others."In 2008 Amazon purchased Reflexive, a casual gaming service, and renamed it Amazon Casual.