Friday, 19 February 2010

Viacom Wants To Pay Less For Music In Games

Viacom's last quarter results haven’t been that good, putting most of the blame on the under performance of the Rock Band series, Viacom’s CEO said during last week’s 4Q earnings reunion:
“As we go forward, we are continuing to focus more on software than hardware, looking to reduce the cost structure associated with Rock Band, being selective in the music titles that we choose for Rock Band based on their cost. The music industry will assist with this category to make sure that it can continue on a profitable basis in the future and then finally we think we have the best games in the category, we’ll continue to roll out exciting products.”
Analysts predict that Viacom’s actions will affect the way the music industry relates to videogames, including licensed music and composer scores.

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