Tuesday, 9 February 2010

NetEase Suspends New Registrations For World Of Warcraft

NetEase.com, the third largest online operator in China has suspended registration of new users for World of Warcraft (only in China obviously).

The company stated on its website that registrations would be put on hold for a week from today in the run up to the lunar new year holiday. The company stated:
"We recently submitted our application to operate World of Warcraft (The Burning Crusade) to the General Administration of Press and Publication for review."
NetEase has been in the middle of an internal turmoil within the government concerning game regulations since November. China's General Administration of Press and Publication returned NetEase's application to incorporate the WoW expansion pack and demanded that the company ceased charging users and deny any new account registrations. However, the company NetEase continued to run the game as before believing itself to be operating within local law.

Shares in the company took a massive 30% hit because of the uncertainty. This area of the economy needs to be resolved soon if China understands its monetary interests because there are over 80 million online gamers in China. Gamers who last year generated a revenue of $4 billion. This is according to research firm iResearch.

Source: Reuters

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