Thursday, 25 February 2010

EA Doesn't Seen Next-Gen Hardware Coming Soon

Microsoft Xbox 360 Console Hardware Sony Playstation 3 Console Hardware Nintendo Wii Console Hardware

Speaking at the Goldman Sachs Technology and Internet Conference in San Francisco this week, EA’s CFO, Eric Brown has commented in a similar light to Remedy's Matias Myllyrine, in that we won't be seeing next-gen consoles for a while yet. Brown's reason is the slow adoption of price cuts in the current generation, and the current cost of high definition technology:
“Pricing has not come down as much as we would have expected at this point in the cycle compared to the last, [and there's] a long way to go with respect to pricing."

“Last cycle, approximately 48 percent of PlayStation 2 units were sold at a price point of $149 or less. Clearly at $299 we’re nowhere near that price point."

“Today we have two of the three consoles that operate in full high-definition and are running games at 60 frames-per-second. If you step back and say if it’s a multi-billion capital dollar investment for the next generation, the question I would ask is if you were to produce that then what would you display it on?"

“There’s really nothing in terms of broadly available consumer viewing technology other than 1080p flat panel televisions and so you could upgrade in theory but you wouldn’t get the obvious graphical benefit that we saw really drove the sharp transitions in the prior cycle."

“I don’t think the console cycle is broken, but it’s fair to say that this console [cycle] is different to previous console cycles.”
Interesting stuff.

No comments: