“To be honest, we’re very much betting the farm on this game. We’ve created it since 2005, and it is kind of like landing on a new continent and bringing the ships – ‘Guys, you’d better make do on this continent. Survive.’ So Alan Wake is something that we’ve poured our hearts and souls into”.Lake added:
“The project hasn’t been the straightest journey from beginning to end. There has been shifting around along the way – developing certain prototypes quite far and then deciding ‘No, we are not happy with this. This is not what Alan Wake needs to be,’ and then shifting to a new direction, and all of that takes time."
“But that said, at the same time, we are a relatively small team when you look at other developers working on games of similar scope, and we do our own technology and engine and tools, so it takes time."
“We are building the character with optional content as well, within the game. So for the players who are interested, they can discover these things”.