Tuesday, 1 December 2009

Ubisoft See €78 Million Loss For Year Ending September 2009

Ouchies, Ubisoft has confirmed a €78 million loss for the first half of its current fiscal year which ended in September. The publisher saw a profit of €33 million in the same period last year. Overall revenue was massively down from €344.5 million 2008 to €166 million. Industry analyst Michael Pachter commented on the financials:
“Ubisoft had a light first-half line-up, driving much weaker sales (down 52% vs. last year), with DS software piracy, lower catalogue sales, and a continued weak retail environment all contributed to the decline."
Ubisoft boss Yves Guillemot shed some positivity that Assassin's Creed II would pick up sales and looked forward at the release of Avatar: The Game:
“First week sales of Assassin’s Creed II, up 32%, with positive initial indications for the second week, combined with an overwhelmingly warm reception from gamers, validates our strategy of developing bigger franchises."

“Based on this initial data, Assassin’s Creed 2 looks well positioned to outstrip targets while our Wii games have got off to a more contrasted start in a less predictable market."

“Finally, sales of James Cameron’s Avatar: The Game should benefit from the launch of the movie which is expected to be the biggest blockbuster of this holiday season.”
Source: Ubisoft

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