Wednesday, 9 December 2009

Lost Planet 2 Producer On Marketing The Game Globally

Lost Planet 2 producer, Jun Takeuchi has commented on the game's global marketing strategies. The title is a Japanese game developed in Japan but has many roots from Western games:
"In foreign countries that account for a large share of sales, we are going to rely on the brand recognition of Lost Planet and emphasize the new features in the game, as well as four player co-op mode."

"We're going to focus on pushing the concept of 'enjoying four player co-op mode' instead of the fact that this game is an action shooter."
Source: Capcom

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