Monday, 7 December 2009

GTA IV's Massive Size Presents A Problem For DLC

Wedbush Morgan’s Michael Pachter has commented on the problem facing Grand Theft Auto IV over future downloadable content is that the game is just too big, and most people don't even finish it, like me. Pachter commented on AmTech analyst Ben Schachter's earlier comments who expressed concern at existing DLC not meeting expectations:
“Ben’s right that the DLC disappointed, but I suspect that the reason is that GTA games are so massive that a substantial majority of the GTA audience hasn’t finished the core game, so they don’t feel especially compelled to buy the DLC."

“GTA IV was at least a 50 hour game (for me, probably more like 100 hours), in contrast to the typical Call of Duty, which is a 6-10 hour game. Almost anyone who bought CoD finished it, and if they liked it (that’s a high percentage), they were interested in DLC. On the other hand, my guess is that fewer than 20% of GTA owners finished the game so fewer were interested in DLC."

“I think that is a fair assessment, and don’t think that the slow pace of DLC sales reflects poor performance for the franchise.”
Source: VG247

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