Tuesday, 8 December 2009

GAME Sees Slump In UK Sales

Despite massive success from titles including Fifa 10 and Modern Warfare 2, UK games retailer GAME has seen the company's sales fall 10.8% for the 44 weeks ending December 5th. Like for like sales for the period were down 15.1% with total UK sales down 14.3%. Company Peter Lewis commented on poor software sales and supermarket price cutting contributing to the drop:
"Since the half year, there have been a number of major software releases including Call of Duty: Modern Warfare 2 and FIFA 10, which both broke records in their first week of launch."

"However, the exceptionally strong performance of these titles was in part offset by softer than expected sales of some other releases."

"We have seen strong competition in all of the markets that we operate in. In the UK, in particular, we have seen significant pricing activity from the supermarkets. However, our overall year to date market share position has improved due to the strength of our consumer proposition, including our trade-in offers, loyalty card discounts, breadth of range and specialist staff. "

"Our preowned business has continued to perform well as it offers real value for our customers, particularly in the current economic climate."
Source: MCV

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