Wednesday, 16 December 2009

The DS Audience Is Why Chinatown Wars Sold Crap On DS

Industry analyst Michael Pachter has again commented that marketing wasn't the problem behind Grand Theft Auto: Chinatown War's poor sales on the Nintendo DS, but that the audience that own the handheld is where the problem lies:
"I don’t think that Chinatown Wars failed because of poor marketing. I think that an M-rated game will have difficulty selling on the DS, since the majority of DS owners are under 17 and can’t buy it. Those who are over 17 typically have a 360 or PS3 (if they are interested in M-rated content), and have already had ample opportunity to buy GTA IV on their home consoles."
Doesn't take a genius to work out that moms who play WiiFit wouldn't really be interested in shooting people in the face...

Source: ExoPhase

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