Sony Wants To Increase Band Loyalty Among Consumers

Sony Computer Entertainment president Kaz Hirai has said that the company wants to increase its brand loyalty among consumers:

“We want to increase the value, or the brand loyalty of our Sony products. There is no question about it."

“That’s the kind of combination that I think is not seen anywhere else. That I think is where our core competence lies, and that’s a differentiator for Sony.”

Source: JapanToday