Halo Boss Doesn't Want Merchandising To Get Out Of Hand

Halo's Master Chief is pretty much everywhere, from games to slurpee cups, even jewellery but Halo handler 343 Industries boss, Frank O'Connor doesn't want things to get out of hand:

“I worry about that constantly."

“All of that stuff has existed in the past, and it exists because of one simple reason, which is demand. We wouldn’t make it if we weren’t continually being asked for it. We obviously turn down almost infinitely more stuff than we actually produce, but when we produce it there’s a good reason and a good plan and a strong demand.”

Source: Joystiq