£6 Million European Advertising Campaign For Left 4 Dead 2

Looks like Left 4 Dead 2 will sell via existing demand and through a whopping £6 million campaign in Europe Valve’s Doug Lombardi has revealed:

“$25m is being spent on the game’s launch globally. Half is set aside for Europe, with the lion’s share being spent on the UK release."

Valve boss Gabe Newell also commented:

“Based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve’s history. Left 4 Dead 2 has consistently run at 300 per cent of Left 4 Dead’s numbers.”

Source: MCV