Research carried out by US games retail analysts, the NPD Group, reveals 14% of American homes have an online game subscription. This would cover all subscription based MMO's from World of Warcraft, to EVE Online. NPD's Russ Crupnick commented:
Source: Internal
"Despite concerns that the recession would cause consumers to reduce spending on entertainment subscription services, most forms of subscription entertainment are doing just fine. Consumers are clearly looking to the value offered by entertainment subscriptions and like what they get for their money."
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