Nintendo’s Satoru Iwata remains positive despite the Wii's slowing sales and the company's first report of financial loss last month believing the recent hardware price drop for the Wii will reinvigorate sales:
Source: AS
“Wii has stalled. We were unable to continually release strong software, and let the nice mood cool. We were unable to show a new game to become ‘the next thing.’ In the game market, once you’ve lost the momentum, it takes time to recover."
“With the price drop, sales returned to a certain level, but they just did not reach the level of last year around this time. We decided that it would be difficult to sell enough to recover from the poor performance of the first half of the year."
“In order to reach it [20 million units], we’ll have to move quite a large quantity, but it’s a figure we released after having felt the momentum returning [based off the price drop].”
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