Microsoft's in-game advertising boss, JJ Richards has commented on the success of in-game advertising revealing revenue is constantly increasing, despite the rocky financial climate:
Source: MicrosoftBlog
“For our 2009 fiscal year, Massive achieved an impressive double-digit year-on-year revenue growth in the face of one of the worst economic crises of the last century."
“We’re seeing light at the end of the tunnel and Massive already exceeded first quarter sales targets by more than 100 percent just one month into our new fiscal year.”






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