Warner Hope Scribblenauts Will Be As Popular As Professor Layton

Phil Lamb, marketing manager for Warner Bros has high hopes for upcoming Scribblenauts on DS believing it has the same appeal as the Professor Layton titles and will hopefully see the same popularity:

“The stylized look of Scribblenauts offers something fresh and friendly that doesn’t appear intimidating. That combined with the addictive gameplay means that it will definitely strike a chord with casual, female and maybe even ‘grey’ gamers."

“What Scribblenauts offers is something akin to Nintendo’s Professor Layton – an addictive and challenging game that has real mass-market appeal all wrapped up in a uniquely stylized package."

“We fully expect this title to be the start of a brand new franchise in the DS puzzle market.”

It's certainly being talked about.

Source: MCV