Tuesday, 8 September 2009

UK PS3 Slim Sales Exceed Sony's Expectations

Sales director of Sony UK Mark Howsen has commented on how the recent, crazy sales for the PS3 Slim exceeded the company's expectations:
“The first week’s Chart-Track numbers for sales of the new PlayStation 3 were ahead of our expectations, so we were extremely pleased.”

“A new price point and a new machine has proven a significant catalyst to help consumers make the move onto PS3.”

“Our new advertising campaign, The Game Is Just The Start, is also demystifying the value proposition."

This ongoing campaign and the addition of some great exclusive and new IPs - Uncharted: Among Thieves, EyePet, Heavy Rain - and services [such as] PlayStation Video Store, will hopefully provide even more trigger points to drive future purchases of PlayStation 3.”
Source: GI

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