Sony plans to bring cinemas into the digital age and market upcoming games through cinemas starting off with Uncharted 2: Among Thieves. Starting soon, Sony will allow select audiences to play the game inside cinemas.
October 5th and 6th, four cinemas in San Francisco and Thousand Oaks, California, Rosemont, Illinois and Bellevue, Washington, will let viewers play the game on Sony’s 4K digital cinema technology. Sony' Mike Fidler commented:
Source: Reuters
October 5th and 6th, four cinemas in San Francisco and Thousand Oaks, California, Rosemont, Illinois and Bellevue, Washington, will let viewers play the game on Sony’s 4K digital cinema technology. Sony' Mike Fidler commented:
“This is the first time we’re doing it in a theatre. We think it’s a start of something for us, and hope we can build this into a standard element in the movie-going experience."
“Our goal in converting theatres to digital is to go beyond the traditional movie-going experience and focus on helping exhibitors find ways to fill seats."
“Gaming will be an important part of that equation.”
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