In-game advertising agency, Massive has announced it will be placing adverts in upcoming Activision and EA titles including Madden NFL 10, NHL 10, NBA Live 10 and Need For Speed Shift from EA, and Activision titles, Guitar Hero 5, DJ Hero, Band Hero, Tony Hawk: Ride and Blur, and THQ’s UFC 2009 Undisputed. The firm also confirmed it'll be handling advertising for Battle.net in 2010.
Source: Edge
1 comment:
You might want to check out the In-game advertising webinar series taking place in October - http://www.marketkey.co.uk/ingame/
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