Big Companies Confirmed To Speak At London Games Expo

Sony, Microsoft, Nintendo and the Shadow Minister for Culture have been confirmed to speak at the London Games Conference taking place on 27th October at BAFTA. The conference will tackle the biggest issues facing publishers and developers today: how to strengthen relationships with their playing customers and how to sell products to them in the years ahead through digital distribution.

The conference will concentrate on life beyond the traditional retail environment, exploring the potential of online distribution and the necessity of games companies to get closer to their playing customers. The conference will be opened by Shadow Minister for Culture, Ed Vaizey who commented:

“I’m delighted to be speaking to the London Games Conference. The games sector is one of the most successful creative industries in the UK, but it has been forgotten by Government. While Canada and France aggressively compete to attract games talent, all UK politicians talk about is video games violence."

“Yet this sector should be a dream for a politician – it recruits people qualified in difficult subjects, like maths and computer science; it’s regional, with clusters all over the country; and it’s successful and world-beating. Government backing for the games sector should be a no-brainer.”

London Games Conference is officially backed by ELSPA and is part of London Games Festival (LGF09). ELSPA director general Mike Rawlinson commented:

“Digital distribution is one of the major challenges facing all sectors of the business today and the London Games Conference will be a vital forum for discussion and information on this crucial topic. ELSPA is delighted to be supporting the event as an official partner and we’re sure LGC will be incredibly useful for all our members.”

Source: Internal