Tuesday, 25 August 2009

PS3 Price Drop Not A Reaction To Current Market Conditions Or Slow Sales

SCEE boss Andrew House has said the announcement of a PS3 price drop (eventually) was not due to slowing sales of the console or a reaction to the current market:
“We are aware that consumers are watching their Euros and pounds more carefully than before and it may make a price reduction have potentially even more impact. But it would not be fair to say this is a reaction to current market conditions."
House also revealed Sony haven't ruled out social integration with the likes of Facebook following Microsoft's announcement of upcoming Facebook and Twitter integration:
“The goal is to move from a traditional short, toy-based life cycle to a longer, consumer electronics life cycle. The network allows us to give customers a better sense of value and continuous improvement.”
Source: FinancialTimes

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