Microsoft today announced a global partnership with Puma for the highly anticipated release of Forza Motorsport 3, out 23rd October 2009. This collaboration will ensure prominent Puma branding within the “Forza Motorsport 3” game worldwide and includes a series of joint marketing initiatives across Europe and North America.
The partnership includes a number of cross promotional elements, including the development of a limited edition Forza branded PUMA shoe, to coincide with the game launch. Exclusive gaming nights in selected Puma Concept Stores will enable Forza Motorsport fans to preview Forza Motorsport 3 before launch. Regular Forza content will also feature on the recently re-launched pumamotorsport.com
The partnership includes a number of cross promotional elements, including the development of a limited edition Forza branded PUMA shoe, to coincide with the game launch. Exclusive gaming nights in selected Puma Concept Stores will enable Forza Motorsport fans to preview Forza Motorsport 3 before launch. Regular Forza content will also feature on the recently re-launched pumamotorsport.com
Source: Internal
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