Tuesday, 25 August 2009

Kaz Hirai Explains The Change In Font On PS3 Slim

Sony's Kaz Hirai has commented on the change of font on the PS3 Slim moving away from the familiar Spider-Man font on the larger PlayStation 3 console:
“We wanted to make sure that we set a new direction for the PS3. The PS logo with the capital P and small S has always been our logo, has always been synonymous with video games and I wanted to reset the thinking. Also internally I wanted to send the message internally that we are resetting the thinking, going back to our roots."

“What better way to do it than by resetting the logo? That puts the entire organisation on its toes. On a practical level, when you have PlayStation 3 spelt out, the aspect ratio was such that if you wanted it on a billboard it became tiny. It didn’t work in terms of visibility.”
Source: TheTimes

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