Kotick Disappointed At Lack Of Hardware Price Cut

There were no hardware price cut announcements at E3 this year, much to many people's surprise. We expected the Xbox 360 to be free, PS3 to be affordable and Wii to be reduced by a penny, but alas it didn't happen and Acti-Blizz boss, Bobby Kotick is rather disappointed:

“I was disappointed not to see any sort of aggressive price-cutting."

“Of all the things that the hardware companies need to be doing right now, it’s recognizing the difficulties of the economy and pricing their hardware appropriately.”

Source: Bloomberg