Female Gamers Rise In US By 5% Over Last Year

New NPD figures have revealed that female console gamers in the US have increased by 5% in the last year from 23% to 28%. The rise in Wii popularity was attributed to the cause. NPD analyst Anita Frazier commented:

“Last year was one of the most transformative in history in terms of defining the audience for gaming."

“Even with the increased competition from mobile and social network gaming, the console gamer segment added the most new participants to its ranks in the last year.”

Source: Internal