Games Industry Seen As Somewhere Between Bankers And Taxmen

Xbox’s head of European marketing, David Gosen has said the games industry still doesn't have the best image and that genera public perception sees the industry somewhere between corporate bankers and taxmen:

"I still get the sense we’re sandwiched somewhere between corporate bankers and taxmen in terms of society’s general perception. Ask people about what the industry provides, and they’d probably say: ‘I don’t really know.’ Or they’ll think we just stand for shooter boxes."

“There’s been improvement, but not the quantum leap there should have been. We should be as loved as Hollywood is or the music industry is. Yet we are not. That’s not because people aren’t trying. But there seems to be a barrier of acceptance.”

Gosen also commented that the games industry does continue to grow and 2008 saw an even better year:

“In ’08 the market grew about 30% year on year. That’s truly fantastic. And that growth has been driven by broadening, which is even more outstanding.”

Source: MCV