Leading UK videogames retail store GAME has announced a partnership with SwapGame to provide customers with an online videogame rental service with unlimited play time and no late fees, similar to most online rental providers. GAME’s online business MD Alex Croft commented:
“We spent a lot of time talking to customers, to find out what services they want from us and how we can help them enjoy more games and get great value."Source: MCV
“GAME Rentals will allow customers to rent games for a small subscription each month. Two games can be rented at a time, and when customers post one back to us, another will be sent out to them."
“In terms of promotion for the service, we’re currently marketing GAME Rentals to the hundreds of thousands of people who visit GAME.co.uk each day. We are also running targeted email campaigns to drive awareness.”
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