Microsoft intend to make their marketing louder and louder this year in a partnership with MySpace and Channel 4 to host a special prime-time music show airing on TV over Christmas.
Xbox Presents Campfire Sessions will be supported by MySpace and 4 Music, and will be filmed in mid-December featuring a selection of 2008’s headline music acts. Microsoft will also be hosting a competition to Xbox owners for the chance to attend the filming, with the final show getting a Channel 4 airing on December 28th at 10pm. Microsoft’s head of gaming and entertainment Stephen McGill commented:
Xbox Presents Campfire Sessions will be supported by MySpace and 4 Music, and will be filmed in mid-December featuring a selection of 2008’s headline music acts. Microsoft will also be hosting a competition to Xbox owners for the chance to attend the filming, with the final show getting a Channel 4 airing on December 28th at 10pm. Microsoft’s head of gaming and entertainment Stephen McGill commented:
“With the New Xbox Experience we’re not only creating a more intuitive experience with a very rich set of features for core gamers, but also drawing in lots of options when it comes to movies and music."Source: MCV
“We’re proving that we still have games for gamers, such as Gears of War 2 and Fable II – but also changing people’s perceptions, and proving that Xbox 360 makes a great present for friends or for family.”
1 Comment On This Story!:
MySpace=fail:/ (let's not even go to FacebookO_o).
Channel 4? Failure! Hate that rubbish TV show they always come up with.
Give gamers a gaming stuff not what casuals enjoy:/
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