Videogame Target Renders Are Important In The Industry

Motorstorm: Pacific Rift lead designer Nigel Kershaw recently sparked some debate when he had a good rant at people comparing final game graphics to initial target renders. Axis Animation. the company behind the creation of the target renders used for Motorstorm have shared their views on why it is important to have them. Executive Producer Richard Scott commented:

"Should these movies be released to the consumer? My first reaction is yes, of course. If you want that same level of excitement that is being felt internally at the developer and publisher to transfer into the gaming community then it makes perfect sense."

"We live in a world where everyone is hungry for content of any type and if you have great content and an exciting product people will be all over it. Are there some risks? Yes. There is the much-discussed matter of making sure you don’t misrepresent the animation as any type of in-game content but, if we have both done our jobs correctly on the creative and the trailer works delivering on all fronts, people will be too busy salivating at the thought of what the playable experience will feel like to get caught up in that."

Source: Develop