NXE - A New Era Of Entertainment?

Microsoft are heralding their upcoming New Xbox Experience as a new era of entertainment. Media marketing hype, or genuinely something awesome to look forward to? The press release from Microsoft reads:

In 1954, the introduction of colour TV heralded the dawn of a new era in entertainment. On Nov. 19, more than 50 years after that dramatic shift, a new era in home entertainment begins with the New Xbox Experience as millions of Xbox 360 consoles will transform instantly through the power of software. A bold new future begins now, where high definition entertainment is delivered in an instant, the best games share the stage with the best movies, and every experience is shared with friends and families, in the same room or around the world.

Don Mattrick, senior vice president for the Interactive Entertainment Business at Microsoft commented:

“The future of home entertainment is Xbox 360 – it’s on demand, it’s high definition, it’s always social, it’s all in one place. With the New Xbox Experience we will reach the next generation of Xbox owners, 25 million and beyond. We are at a watershed moment, backed by the largest entertainment brands, with an incredible line up of entertainment unmatched in any industry.”

One way or another, Microsoft is pounding the message home that this is a big deal. Lets just hope it's not all for America eh?

Source: Internal