Ubisoft Sponsor FS04 Big Freeze

Ubisoft announced today that it’s hotly anticipated Shaun White Snowboarding videogame will be a premium sponsor at this year’s FS04 Big Freeze winter sports and music event, which takes place at London’s iconic Battersea Power Station this month. The game will be playable to all those who attend the event ahead of its release in November 2008.

Taking place on 23rd-26th October, FS04 Freeze is the premiere winter sports event in the Capital this year, bringing together extreme sports and music fans in one place for an experience unlike any other. An array of the world’s best extreme sports stars including snowboarders Danny Kass and Scotty Lago and Lucas Magoon plus skiing stars Tanner Hall, Jon Olsson and Jacob Wester will be competing on the 30m high real snow big air jump, whilst a stunning line up of over 20 music acts, including headliners, The Enemy and Cypress Hill, rock the crowds. The event will also be filmed and televised by Channel 4.

Jon Rosenblatt, Marketing Director at Ubisoft commented:

“We’re really excited to align Shaun White Snowboarding with FS04 Freeze. The festival will bring together winter sports and music and we’re happy to add gaming to the mix. Visitors will get the chance to snowboard for themselves at the event, albeit through the game!”

Festival goers will be able to come and play Ubisoft’s Shaun White Snowboarding, the game that will redefine the extreme sports genre, at a dedicated stand on the Microsoft Xbox 360.

Source: Internal