Resident Evil 5 Will Make Use Of Online Advertising

In an internal interview, Resident Evil 5 development boss Jun Takeuchi has commented on the power of Internet advertising and how it will play a major role towards publicising and promoting Resident Evil 5:

“Nowadays there’s no doubt about the power of web advertising, and it looks like that area will continue to expand."

“In addition to all the usual speciality magazines, we’re also putting more effort into our web promotions.”

Takeuchi added that 2 million global sales would merely be a starting point for the game with the intention of selling at least 3 million copies:

“At the low end of the scale, I would say 2 million copies worldwide,” he said when asked about sales expectations.

“I’d like to see it start there and eventually reach 3 million copies. I think users in Europe and America will be particularly pleased with the game’s content.”

Source: Capcom