The National Science Foundation has given UC Irvine $100,000 to investigate into why US World of Warcraft players mod the game so heavily particularly in contrast to Chinese gamers, where there is twice the amount of actual gamers playing the game. UCI informatics professor Bonnie Nardi commented:
“We are examining the many reasons for this disparity, including cultural and institutional factors."We don't really know what to say to this... good for the industry... throwing money away... ah make of it what you will, there's always a grant for something nowadays...
Source: OC Register
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