An NPD report titled; "Girl Power: Understanding This Important Consumer Segment" has revealed girls enjoy spending more time playing games than before, a result no doubt of Nintendo's influence.
The survey uncovered what categories are poised for growth as girls continue spend time and money on traditional toys and games, but are broadening their engagement with and spending on categories such as apparel, consumer electronics, books, music, movies, and video games.
More at the source.
The survey uncovered what categories are poised for growth as girls continue spend time and money on traditional toys and games, but are broadening their engagement with and spending on categories such as apparel, consumer electronics, books, music, movies, and video games.
More at the source.
Source: MCV
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