August NPD - Sony Sees Strong Sales

Ignoring the rivalry between the consoles, Sony stated they were happy with their sales in August and show strong growth. CEO Jack Tretton stated:

“We had yet another strong month for PlayStation in August, which validates that consumers are indeed recognizing the long-term value that PS3 offers as both a gaming and home entertainment device."

“We also began shipping the new 80GB PS3 model in late August to address any short term inventory transitions from the 40GB to 80GB model. We’re looking forward to a solid holiday season and are excited to offer a string of unmatched content to consumers in the coming months with LittleBigPlanet, SOCOM: Confrontation, Resistance 2, and MotorStorm: Pacific Rift.”

As for year-to-date the Playstation brand was at 21 percent, now standing at $3.7 billion in revenue.

Source: Internal