August NPD - Overall Industry Growth

August NPD figures show the US market grew 9% year-on-year last month, the first time monthly growth has dipped below 10% in 27 months. The industry took in $994.8 million throughout August. NPD analyst, Anita Frazier commented:

“Despite smaller growth this month, the industry is up 32 percent year-to-date and remains on target to achieve annual revenues in the range of $22 to $24 billion."

“Across hardware, software and accessories, products for the Wii platform contributed 28 percent of total industry dollar sales for the month of August."

So not all doom and gloom then.

Source: Internal