Friday, 1 February 2008

Sony CEO Says No to In-Game Advertising

While in-game advertising has become more common in the last few years, it seems that Sony doesn't want to jump on the bandwagon. In a recent interview with the Financial Times, Sir Howard Stringer, CEO of Sony, said:
"The [supposed] solution to everything at the moment in the digital space is adsupported...While advertisers are happy to talk that up, there is a limit to the amount of money available."
While Sony may feel that in-game adverts aren't profitable, that opinion is not shared by Electronic Arts, who has become known for their excessive use of in-game ads in games like BattleField 2142 and Need For Speed: Underground. Gamers might not want to see ads in their games, but as prices to make games increase publishers will continue to look for new ways to earn revenue.

Source: Financial Times

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